Brand Identity – Connect with customers by appealing
to their most basic car-buying instinct: paying less and
getting more. Combining our action-driven brand name
with operational excellence at the dealer level communicates
a combination of quality, value, and a worry-free buying
experience that every customer is looking for. We want
your Payless® location to be on the customer’s “purchase
consideration” radar.
Digital Marketing www.paylesscarsales.com –
The website is the first impression we all make with most of our
customers. To put our best foot forward, Payless® concentrates
on making this all-important sales channel the best in the
business. Our website is designed to allow customers to
conduct business with our stores electronically and help make
it appealing to come into a Payless Car Sales® location. Search
Engine Marketing (SEM) and Search Engine Optimization (SEO)
are languages we speak, so when a customer is searching
online for a vehicle you can be found. We also employ
reporting analytics to measure and manage our online goals.
Our website slogan:
A Good Deal Better … Online®
Facebook & Twitter – These platforms were launched
in June 2011 to continue building the
Payless Car Sales® brand name in the
digital marketplace.
Certified Vehicles – We have the complete package
with the Payless® Assurance program. Payless® Assurance
delivers the worry-free car buying experience every
customer is looking for by providing a:
• 125-Point Vehicle Inspection
• Vehicle History Report
• Major Component Limited Warranty
• 12-month Unlimited Mileage Roadside Assistance Plan
• Customer Satisfaction Package – Includes CSI Survey
and Payless® Assured folio
•Window Sticker Program
Industry Alliances – From retail
lenders to F&I products, Payless® aligns
itself with the best names in the business.
Support – We are car people looking
to help the car people in your store. The
backbone of every successful franchise in
the marketplace is the ongoing support
supplied by the Franchisor, and we have
the people in place to help. The first-class vendor
relationships involved in our franchise system reinforce the
fact that we will be there with you every step of the way.
Car Rental – If you think renting cars is right for your business, a Payless Car Rental® franchise offered by our affiliate company Payless Car Rental System, Inc. is the perfect
complement to a Payless Car Sales® store.
•
Access to new car fleet programs (including all 3 domestic manufactures)
•
Internet presence and rental reservations through www.paylesscar.com
• Operating guidelines and tools (counter automation, insurance products, etc.)
For additional information, please visit our website
www.paylesscar.com.